Services
Here at Blue Crayon we understand that the marketing and media landscape is undergoing transformational change.
Does it mean we throw out all traditional methods of marketing and media platforms? Our answer is NO.
Does it mean we don’t try new and innovative marketing and media platforms? Our answer is NO.
But those two NO’s are not a negative - they create a very optimistic positive.
The marketing and media journey can be a short, medium or long term journey.
Brand Strategy
Brand Identity
Marketing Strategy
Implementation Plan
Brand Strategy
As businesses grow, there can be a disconnect between actual brand and perceived brand.
A robust strategy sessions can restore brand clarity and direction. It can also help with establishing and growing audiences. Or it can be a good old chat, if you don’t know where to start.
We will give you as much time as you need. Take this as an opportunity to interview us, while we work to understand you and your business.
A regular brand strategy review is as important as having a regular health check.
It ensures that everything is in alignment and give you a great springboard to success.
Brand Identity
Once the brand strategy is decided, let’s bed down the brand identity.
During this part of the journey some parts of the identity, like logo, will remain the same, while other components will be reborn.
This is where the disconnect between the strategy and identity are closed, out creating the water tight approach to the future success.
Marketing Strategy
The Marketing Strategy is the roadmap to successfully implementing the Brand Strategy and Brand Identity.
This will provide the chosen vehicles to achieve the strategy and implementation and can include proven marketing, advertising and media tools and platforms, while also embracing new and evolving ones as well.
Our team will communicate “like we own it”, striving to provide the extraordinary to your success.
Implementation Plan
Your Blue Crayon lead who worked with you on your Brand Strategy and Identity and Marketing Strategy will continue to be on the journey to Implement your Marketing Strategy.
This will ensure continuity from strategy to implementation and ensures there is nothing “lost in translation” while on the journey.
Patience is required at this point in the journey, as all the hard work has been down and the seeds are being sown to see the results of the hard work in the medium to long term.
SME Services
Content Creation
It’s all in the timing, reaching the right people at the right time…Your messaging is like that lure that catches the big fish.
The creation of engaging content, brings interaction with the recipient and the engagement with more sales.
Our team of expert writers and designers ensures the best social media presence, developed off a solid research platform that best reflects brand.
Scheduling of content is not random. Our team works with you to ensure the date and time of posting provides maximum results. Couple that with the types of platforms the content is created for, these are two critical ingredients for success.
The choice or combination of platform is essential depending on the campaign and it’s target market - Facebook, Instagram, Twitter, Linkedin, TicTok - we love to discuss where we think you will be most effective.
Graphic Design
Our team of design SME’s work consistently to ensure that the look and feel of their designs reflect your brand and are not connected to the creator of the content. This is a result of understanding the client.
Often may designs by an individual are just churned out with no real consideration to the brand identity of the client. Identity is key for the team here at Blue Crayon.
Your business identity is unique. It has specific design needs based on clarity of what wants are to be achieved.
From scratch we can help with the set up of original design concepts until the successful communication of brand is achieved.
Often the Blue Crayon team needs to encourage the client to seek out the “individualism”. We are looking for the ‘YOU NAILED IT” response from everyone that sees the outcome from our full graphic design studio. Individualism is key.
This is what makes our team day it provides the passion to come to work everyday and for them to put their heart and soul into creating something that is truly amazing.
This service is 100% delivered here in Australia.
logo
illustrations
drawings
business cards
branded docs
banners
catalogues
powerpoints
websites
branding
posters
packaging
brochures
flyers
images
“click me” ads
infographics
stationery
printing
socials content
Traditional Marketing Collateral
Depending on your industry or event the world is not 100% digital. Many clients under-estimate the need for often some of the more traditional marketing collateral such as business cards and branded merchandise that the customer can take with them after a meeting, pitch or regular touchpoint.
Our content creators will work with you on how to create the necessary links between the physical marketing collateral in your tool box and the digital suite that your organisation uses.
Web Development
Though we want the website to look amazing, we also understand that the site needs to be functional and generate leads, you don’t need another emotional BDM who is off every second Monday, you need a well oiled selling machine.
The website solution needs to reflect your business by the functionality of the website and what you need it to deliver to your potential or existing customer.
Our web development team can complete a new build, fresh your existing site, update a few pages or add new features such as blogs, e-commerce or other features that will cater to the changing digital eco-systems.
Our team will also consider the economic viability of some of these features in regards to the size of your business now and after the development process is complete.
Our web development team also understands that your site needs to be supported by a varying digital “kit of parts” including SEO, Google Ads, social media presence, social media advertising, photography, videography and graphic design.
The Blue Crayon team provides with one-stop integrated solution that ensure what is developed strategically is delivered.
Web Design
The Blue Crayon team bring together design and effectiveness that provides a well engineered innovative solution for our clients and their existing or potential customer.
It is essential that the web graphic design are functional and user friendly for PC’s, laptops, hand held devices and smartphones.
Your web design is created by a real person here in Australia. This is key on developing a strong reliable partnership with you and a web site design that works and reflects your business.
Our team will guarantee that your site will be a targeted design solution that is well crafted and innovative, providing a WOW factor for everyone that it touches.
Advertising
Your advertising will need to consider often a variety of formats and though the digital and social media platforms drive a large amount of advertising content now, print though shrinking will is often not extinct.
Print advertising is still a part of many organisations content creation. Though it is rarely now in say traditional mast-head publications, it is still often in trade journals, capacity statements and other tangible hard copy assets.
Digital & Social Media
Both Digital and Social Media advertising is continuing to grow and change, but they collectively are the most effective way in marketing your business.
79% of all Australian are using social media. This landscape is forever changing with 15 million Australian logging onto Facebook each month, the recent controversy associated with Twitter, the evolution of Snap Chat and now TikTok. This landscape is forever changing with dominate social media platforms one day, being the dormitory for the “not so hip users”.
The choice of Social Media platforms that we use for your campaigns depends wholly on your target customer that is likely to be a customer of your business or the intent of the campaign.
Social Media advertising is 70% more cost effective than any other forms of advertising providing a far higher return on investment.
Media
Speak to our media team on the management of your media requirements in the new age of streaming and apps to communicate with your audience.
Our team develop, build and implement YouTube Channels, Apps, Audio podcasts, Video podcasts and other digital platforms to communicate with our audience.
Our team also manages press release requirements for our clients as required for the launch of a brand, product or service or preservation of corporate or personal brand when required.
Digital Marketing
The first step in any digital marketing campaign is to understand the “gap”, of what you have today and what you need.
Your digital marketing strategy must lure new customers in and retain existing customers with the ability to “upsell”.
We want to capture these customers that are looking for your product, service or promotion and driving traffic through your socials or website. You would experience it everyday - search Google first, click on the Google Ad - it drives traffic from the marketing of your product or service. Take a second look at the most powerful on-line advertising platform available worldwide.
Pay Per Click (PPC) - this is the fastest way to generate new sales for your business. This method targets customers ready to buy for your product or service. Google Ads gets you right in front of your buyer.
PPC is truly ROI focused - not just clicks but best conversion rate for website optimisation. Red hot ads and websites that target your buyer is essential.
SEO
What is SEO? Search Engine Optimisation.
SEO could best be described as warfare. How often have you heard someone say - “I will just google that !”
It is now not just a part of modern life but a essential part of business.
Over 90% of websites have zero organic growth in traffic from Google.
68% of all clicks come from the first five results that appear in Google.
There are more than 200 factors that determine the ranking of a website on Google.
Let’s start on the journey to get you onto page 1 on Google. We will analyze your business, crunch some numbers and see if there are any "key words” that provide instant results.
From the strategic discovery we will come up with a custom plan for maximising your SEO. This will be a marathon and not a sprint, but the rewards will be beneficial.
Google Ads
World Population 30 May 2023 at 07.44 AEST : 8.05 billion people
The stats reveal that there is 3.8 million google searches per minute.
228 million google searches per hour.
5.6 billion google searches per day.
Google receives over 63,000 searches per second everyday.
Here at Blue Crayon our team will assist you tap into your target customers who are ready and willing to purchase from you.
Hesitation is costly -lets start a great campaign today, if you don’t you will kick yourself for not doing it sooner. You can make it happen overnight.
Photography & Videography
We are in an era of visual storytelling.
People have said for a long time “ we eat with our eyes” this is true in the era of marketing digitally and using socials.
Promotion of brand through high impact video and photos is definitely a part of the current landscape.
Video content are especially made for the on-line age of social media.
There is no better way to tell a story and connect with your audience than the medium of video. Don’t under estimate it, there is no stronger marketing tool.